Dr. Shobanjo’s pioneering role in the marketing communication industry is unchallenged, with a chain of firsts: In 1990, he established the Quadrant Company, Nigeria’s first PR Consultancy; in 1997, All Seasons Mediacom, Nigeria’s first Media Independent firm, in 2005, he set up a second Media. Independent firm, Media Perspective Other Specialist organizations in the Troyka Group, of which he is Chairman, include Optimum Exposures, an out-of-home company in 1984, and Halogen Security, 1992, an asset protection company that employs about 20,000 people nationwide. In 2015, Dr. Shobanjo’s ultimate dream of turning Troyka into a global player was fulfilled when he went into an equity partnership with Publicis Groupe, the world’s 3rd largest marketing communications group, to scale up to Insight Redefini, the communications arm of Troyka Holdings, that has two advertising agencies-Insight Publicis and Leo Burnett, two media planning and buying companies All Season’s Zenith and Starcom Media Perspectives, and Quadrant MSL, a reputation management outfit. A quiet philanthropist and public-spirited business leader, Dr. Shobanjo, in February 2010, was inaugurated as the First Ambassador-General of the mass medical mission(mmm) of the National Cancer Prevention Programme (NCPP). In 2014, he donated the Biodun Shobanjo Multi-Media Centre of Excellence to the University of Lagos’ Department of Mass Communication for education/advancement of knowledge and impact on the economy. Over the last two decades, he has earned over fifty national and international awards for professional excellence and integrity, outstanding leadership, and remarkable contributions to the marketing communication industry and national development. Notable amongst these are: Advertising Man of All Time, Most Influential Personality in Advertising in Africa; Africa Brand Leadership Award; Zik Prize in Leadership- to mention a few. A past President of the Association of Advertising Agencies of Nigeria (AAAN), and an Honorary Fellow of the Institute of Directors (IOD) Nigeria, Dr. Shobanjo is a Fellow of the Advertising Practitioners Council of Nigeria, and a Fellow, the Commonwealth Journalists Association. In 2019, he was conferred with an honorary degree of Doctor of Letters (D.Litt) Honoris Causa by the Governing Council of the Obafemi Awolowo University, Ile-Ife, making him the first ever in the Marketing Communication industry to be so honored by any Nigerian University. In 2021, the Council and Senate of the University of Lagos also awarded him an honorary degree of Doctor of Letters (D. Litt) Honoris Causa at its 51st Convocation Ceremonies. The conferment was in recognition of his commitment to development. In October 2022, he was conferred with the National Honour of Officer of the Order of Nigeria (OON) by the President Federal Republic of Nigeria, recognizing his outstanding virtues and appreciation of his services to the country. Dr. Shobanjo is happily married to Joyce and has children and grandchildren.